The TwentyFour Six — A custom Shopify experience, built to grow.

Context

The TwentyFour Six is a retail brand with a discerning clientele that knows exactly what it is looking for.

Otomoro worked alongside Studio M, in charge of branding and design, to build an e-commerce platform meeting two key needs: a high-performing shopping experience, and a showcase for rich, inspiring editorial content.

Solution

Otomoro developed a headless Shopify platform connected to Sanity for content management.

This architecture makes it easy to bring commerce and content together in a single experience. Every page can be adapted to the brand’s needs, with no technical intervention.

A gift personalisation system was also built into the shopping journey, offering customers a tailored experience. Thanks to a flexible, scalable architecture, new features can easily be added over time.

Development stayed true to Studio M’s creative vision, faithfully conveying the brand’s world.

Results

Since launch, the conversion rate has risen by 35%, a sign of a better user experience.

The new platform has also simplified day-to-day operations by bringing together several processes previously handled in separate tools, saving time and reducing the risk of errors.

Today, The TwentyFour Six has a solid, scalable platform, ready to support its growth and future ambitions.